A well-planned out SEO campaign can have massive benefits for small business owners. If you take the take to put a plan into place you will see your website get good organic rankings which in turn will build leads and increase your business. The first step to a successful local SEO campaign is to make sure your site is on a good web host that load fast and doesn’t suffer from outages that would affect Google from been able to reach your site. If you site doesn’t load fast when people visit it then they will typically leave right away which is a ranking signal that google measure as part of their ranking algortihm. Once your site is on a good host the next step is to ensure the content on your site is the best it can be.
You want to ensure your content is not only relevant to your business but that it is engaging and has enough detail that it will sufficently answer your visitors questions about your services or products. The better job of this you can do the better Google will reward your site with better rankings. To ensure you can create the best content you need to ensure you know that you are using the right keywords that people are using to find your site. There are a number of good keyword research tools on the market that can help with this. These programs will show you the search volumes for each keyword that is related to your business and you will be able to choose the best keywords to get your site more exposure. Once you have a nice set of keywords you want to either modify the content you have on the site or add new content that talks about the keyword topics. Once you have your on-page content figured out you need to start working on building links from other sites.